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Finance, Accounting and Control Case Study
Case Title:UK's Egg in France
Publication Year : 2004
Authors: Guru Dutta P & G Srikanth
Industry: Banking, Insurance and Financial Services
Region:France
Case Code: FAC0008
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Egg Plc was one of the leading on-line banks in the UK. Within four years of its establishment, it went on to become one of Europe's rare, profitable 'on-line' banks. In 2002, Egg entered France by launching a credit card, 'La Carte Egg'. Egg credit card was a huge success in UK. However, the company's performance in France was extremely poor though it adopted similar strategies that had given it considerable success in the UK market.
Pedagogical Objectives:
- To discuss Egg's strategic initiatives in the French credit card market
- To discuss the problems Egg encountered in the French market and the challenges that the company faced in the future.
Keywords : Egg credit card in France, LA Carte Egg, Bank of England, Interest rates, Zebank, Annual percentage rate, French financial cards market, Paul Gratton, Finance Case Study, Internet financial services, Credit card research group, French Gross Domestic Product (GDP), Credit purchase, Financial leverage, Egg Internet savings account, Cash back
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